Link Building’s Cult Of Reciprocity (Search Engine Land)
Link Building’s Cult Of Reciprocity (Search Engine Land)
A big part of my professional life is spent teaching and training corporate clients how to become self sufficient at in-house link building and content publicity. Those readers here who have heard me speak at conferences may remember how strongly I have stated my position that to be effective over the long term, you must take as much control as possible over your link building activities, …